Social
Community Involvement

Ruohonjuuri – Donating to charity

Part of a charity! Ruohonjuuri donates money and products every month to charitable NGOs and projects that improve the world. Ruohonjuuri’s prize and grants are also awarded annually to support sustainable development.
Ruohonjuuri’s owners have NGOs that receive part of the funding for their operations from Ruohonjuuri’s dividends. Ruohonjuuri also encourages customers to do good around: Our Kamppi store has a donation point from Hope (a non-profit organization), where Hope distributes purchased products to low-income families with children.

Charity organizations
300
Total impact 300 See all »
Charity organizations
300
Total impact 300 See all »
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Managing Director - Sustainability Transformation at Solutions4Impact
Corina Radu
Project Director, Sustainable Everyday Life at Sitra
Markus Terho
Review

I believe this is a great example of cooperation and solidarity, especially where it is needed the most. However, already a working idea, and the company has to figure out a way to ensure that this model can live on independently whenever funds or donors will be short.

About Corina
I am a sustainability business expert at the crossroad of technology, innovation, and partnership, with the focus on helping companies transform their sustainability strategies, advance SDG's implementation, and share the common B Corp business philosophy. I am part of EIT Climate KIC Network of Coaches and a mentor at the Global Women Network for Energy Transition programs.
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Review

This Planet Act involves customer purchases in generating donations to pre-selected charities. This model is highly scalable for any consumer company and is relatively easy to implement once the right partners have been selected.

About Markus
A corporate responsibility veteran, with over two decades in the industry. He has held several notable positions, among them, he has served as the global sustainability chief at Nokia. There he has managed global corporate responsibility activities, environmental and social responsibility, social investment portfolios as well as disaster relief and charity donations.
Impact
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Replicability

Purpose

By putting the good around, Ruohonjuuri wants to help NGOs and projects to make the world a better place. In this way, Ruohonjuuri also participates in the actions that aim for a better world.

Results

Last year (2019)
WE DONATED MONEY: Through Ruohonjuuri’s prize and grants, our “Good Product of the Month” campaign, and our other deeds, we donated a total of € 43,600.12 to improve the world.
WE SUPPORTED WITH PRODUCT DONATIONS: 300 charitable organizations or projects

Implementation

Each month, the entire proceeds from one campaign product are directed to a charity that our clients have suggested to us. Every day, we donate products to projects and NGOs that improve products around the world. The Ruohonjuuri Prize and grants are also awarded annually to support sustainable development – this year the theme was carbon-neutral activities and biodiversity.

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