Social

Community Involvement

Finlayson – Muumi-aakkosilla yksinäisyyttä vastaan

Muumi-aakkoset -sarjalla Finlayson haluaa yhdessä Suomen Punaisen Ristin kanssa muistuttaa kuinka tärkeää on, että jokaisella olisi ystävä. Osa sarjan myyntituotoista lahjoitetaan SPR:n yksinäisyyden vastaiseen työhön.

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Purpose

Koska jokaisella ei ole ystävää.

Results

Sarjaan kuuluvat nostalgisesti väritetyt pussilakanat, pyyhkeet, kassi ja essu. Muumi-kirjaimia käytetään myös hyväntekeväisyyskampanjoissa, joissa tuetaan lukutaidon säilymistä, onhan kyky ilmaista itseään yksi tärkeimmistä ymmärtämisen ja viestimisen keinoista.

Implementation

Finlayson ja Muumit käyvät yksinäisyyden vastaiseen taistoon yhdessä Suomen Punaisen Ristin kanssa. Tove Jansson suunnitteli 1960-luvulla Punaiselle Ristille ihastuttavia kuvituksia, joiden ilmettä on hyödynnetty uusissa Muumi-aakkosissa. Näistä yhdessä syntyivät Muumi-aakkoset-sarja, joiden myynnistä osa lahjoitetaan SPR:lle yksinäisyyden vastaiseen työhön.

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