Environment
Climate

Miele – Kuljetuksien hiilijalanjäljen pienentäminen Neste MY Uusiutuvalla Dieselillä

Vastuullisuus ei Mielellä perustu ainoastaan tuotteiden laatuun. Myös tuotteiden arvoketjussa tapahtuu paljon hyviä toimenpiteitä, joilla päästöjä vähennetään. Miele siirtyi käyttämään Neste MY Uusiutuvaa Dieseliä ensimmäisenä kodinkonevalmistajana Suomessa, kaikissa Suomessa ajettavissa toimituksissaan. DB Schenkerin operoimien vähäpäästöisten kuljetusten avulla Miele pienentää toimitustensa hiilijalanjälkeä keskimäärin 90 prosenttia verrattuna fossiilisen dieselin käyttöön.

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Purpose

Mielelle uusiutuvaan dieseliin siirtyminen merkitsee pelinavausta kokonaan uudelle vastuullisuuden alueelle.

Results

Ennen Neste MY:tä Mielen vastuullisuustoimet eivät samassa mitassa ole ulottuneet jakeluun. Nyt yritys voi pienentää toimitusten hiilijalanjälkeä kerralla keskimäärin 90 prosenttia. Neste MY korvaa puuttuvan lenkin Mielen vastuullisuusketjussa.

Yhteistyökumppani DB Schenkerin konserninlaajuinen tavoite on hiilineutraali toiminta vuoteen 2040 mennessä. Vähäpäästöisten kuljetusten volyymien arvioidaan kasvavan, ja asiakkaat näkevät vähähiiliset kuljetukset investointina. Vähäpäästöisten palveluiden kehittäminen istuu myös DC Schenkerin konsernin omaan strategiaan.

Mielen vastuullisuusraportti on 150-sivuinen. Haasteena on, kuinka se löytää lukijansa, kuinka viesti menee perille asti. Raportoinnin lisäksi tarvitaan käsin kosketeltavia ja helposti ymmärrettäviä tekoja vastuullisuuden puolesta. Meille uusiutuvaan dieseliin siirtyminen on sellainen.

Neste MY nähdään paitsi konkreettisena vastuullisuustekona myös vauhdittajana Mielen myynnille ja markkinoinnille. On selvää, että kuluttajat arvostavat uusia avauksia kestävän kehityksen puolesta. Tärkeää on myös kertoa yhteistyön vaikutuksista.

Implementation

Helmikuussa 2022 Miele otti käyttöön uusiutuvan dieselin kaikissa Suomen tieliikenteen toimituksissa yhteistyössä DB Schenkerin ja Nesteen kanssa. DB Schenker on vastannut Mielen kuljetuksista pitkäaikaisena kumppanina ja tukee Mielen tavoitteita vähäpäästöisellä ratkaisulla. Suomessa myytävä Neste MY Uusiutuva Diesel valmistetaan 100 % jätteistä ja tähteistä. Tuote pienentää toimituksien hiilijalanjälkeä keskimäärin 90 % verrattuna fossiilisen dieselin käyttöön.

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@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
Helen – Solar Energy an Easy Way to Take Part in the Climate Campaign
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 3
@svg('icon-comments', 'icon-comments icon--inline') 0
@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
EWQ – Taimiteko (Seedling Action)
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 4
@svg('icon-comments', 'icon-comments icon--inline') 2
@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
Tilitoimisto Aarnio – Taimiteko (Seedling Action)
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 33
@svg('icon-comments', 'icon-comments icon--inline') 0
@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
Technopolis – Solar panels in Oulu
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 5
@svg('icon-comments', 'icon-comments icon--inline') 0
@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
Taimiteko – Seedling Action
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 56
@svg('icon-comments', 'icon-comments icon--inline') 8
@svg('icon-cat-'.$category->slug, "icon--$color")
Environment
Vaisala – Renewable electricity
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Impact
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
Excitement
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type.'--half', 'planet-score-component__item planet-score-component__item--half planet-score-component__item--'.$type)
Replicability
@svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type) @svg('icon-'.$type, 'planet-score-component__item planet-score-component__item planet-score-component__item--'.$type)
@svg('icon-support', 'icon-support icon--inline') 20
@svg('icon-comments', 'icon-comments icon--inline') 2
@svg('icon-cat-'.$category->slug, "icon--$color")

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